Real People, Real Financial Wisdom
We've spent years learning that budgeting isn't just about spreadsheets and calculations. It's about understanding how real families in Vietnam actually manage their money, face unexpected expenses, and build better financial habits that stick.
Meet the Team Behind Your Success
Each of us brings different experiences from working with Vietnamese families who've transformed their relationship with money

Mai Phuong
Started helping her neighbors in District 7 manage their household budgets in 2019. What began as informal conversations over coffee turned into a passion for making financial planning accessible to Vietnamese families.
Our Collective Experience
- Helped over 400 Vietnamese families create realistic monthly budgets that actually work with local income patterns
- Developed adjustment strategies specifically for seasonal income variations common in Vietnam
- Created practical systems for managing expenses during Tet and other cultural celebrations
- Specialized in helping families transition from cash-based to digital money management
- Extensive experience with Vietnamese banking systems and investment options suitable for different income levels
- Deep understanding of how extended family financial responsibilities affect household budgeting
How We Actually Help You
Forget generic financial advice that doesn't fit Vietnamese reality. We focus on strategies that work with your actual income, expenses, and family situation.
Reality-Based Planning
We start with your real numbers - including that money you send to parents, the occasional family emergency fund, and yes, even your coffee budget. No judgment, just practical planning.
Cultural Context Matters
Vietnamese families have unique financial patterns. We understand why you need extra budget flexibility during wedding season and how to plan for extended family responsibilities.
Gradual Implementation
Change happens slowly. We help you adjust your budget gradually, testing what works for your lifestyle before making bigger changes. Small improvements that compound over time.
Local Banking Integration
Whether you're using Vietcombank, Techcombank, or keeping cash at home, we help you work with your preferred banking style while introducing helpful digital tools gradually.
What We've Learned Along the Way
Every family we've worked with taught us something new about managing money in Vietnam

Seasonal Income Management
Developed specific techniques for families whose income varies throughout the year, helping them smooth out cash flow during slower months.

Digital Transition Support
Helped hundreds of families gradually move from cash-only management to hybrid systems that combine traditional and digital banking.

Emergency Fund Building
Created practical approaches for building emergency funds even on tight budgets, accounting for Vietnam's unique family financial dynamics.
Why Our Approach Actually Works
Most financial advice assumes everyone has a steady salary and simple expenses. But Vietnamese families deal with extended family responsibilities, seasonal work patterns, and cultural expectations that affect spending. We work with these realities instead of against them.
- Budget templates designed for Vietnamese family structures and income patterns
- Strategies for managing money during major cultural celebrations and family events
- Practical guidance on balancing personal savings with family obligations
- Step-by-step transitions from traditional to modern money management methods
- Real examples from families who've successfully improved their financial situation
- Ongoing support that adapts as your family situation changes
